Sovaei —
Natural Radiant
Skincare Launch
A clean and calming launch concept that reflects Sovaei’s
belief in gentle, effective skincare inspired by nature.
THE BRIEF
Sovaei needed a launch campaign that communicate natural ingredients, gentle care and everyday radiance to their target audience.
THE PROCESS
CAMPAIGN FILM
A short launch film was produced to introduce the brand story and product benefits.
Social Media Post
01 Concept & Mood
Explored mood, tone and visual direction inspired
by nature and soft minimalism.
Product-benefit Information Post
THE APPROACH
We created a visual direction that blends soft neutrals, organic textures and minimal typography to communicate purity, calm and trust.
Instagram Story
ONE COLLECTION, ADAPTED ACROSS LAUNCH TOUCHPOINTS
Hero Launch Post
Product Detail Post
What this project
demonstrates?
Packaging Concepts
This concept shows how Placardier Studio can transform a single jewellery collection into a cohesive launch campaign—building anticipation, maintaining a consistent luxury visual language, and adapting the story across motion, social and in-store touchpoints.
Fictional campaign concept. Creative direction, copywriting, editing and layout by Placardier Studio.
Feed Post
Counter Display Concept
Planning a launch for your brand?
I can help turn your collection into a compelling campaign that connects, inspires, and drives results.