Dawn & Table —
Morning Coffee Promo
Campaign
A self-initiated café campaign showing how one weekday promotion can
be developed into a clear, cohesive set of reel, social and in-store visuals.
THE CHALLENGE
Communicate a weekday Buy 1 Get 1 coffee offer quickly, while keeping the campaign warm and inviting rather than overly sales-driven. The concept also needed to remain consistent across several content formats.
THE APPROACH
Warm morning light and a café setting establish an inviting mood, while the repeated two-cup visual reinforces the offer immediately. A consistent type hierarchy, coffee-inspired palette and circular promotional badge connect event campaign asset.
Reel Ad
The 17-second reel moves through three clear stages:
One Campaign, adapted
across formats
The same offer, typography, imagery and promotional hierarchy were extended across different customer touchpoints.
Offer Announcement Post
A sales-led social post that communicates the promotion, timing and call to action clearly.
Campaign Lifestyle Post
An appetite-led social visual that builds the morning café mood while reinforcing the promotion.
Counter Poster Concept
In-store counter poster concept to drive visibility at the point of purchase.
Reel Cover
Recognisable opening visual that sets the morning café mood.
What this project
demonstrates?
This concept shows how Placardier Studio can turn one promotional message into a coordinated campaign system, with clear offer communication and consistent visual treatment across motion, social and physical customer touchpoints.
I can help turn your offer into a cohesive set of campaign visuals for social, web and customer-facing touchpoints.
Planning a promotion for your brand?
I can help turn your offer into a cohesive set of campaign visuals for social, web and customer-facing touchpoints.
Planning a promotion for your brand?
Fictional campaign concept. Creative direction, copywriting, editing and layout by Placardier Studio.