Roveliane —
Noir Heart Collection
Launch
The campaign introduces the Noir Heart Collection, a fine-jewellery-inspired pendant concept positioned for a boutique or e-commerce audience.
THE CHALLENGE
Create anticipation for a new jewellery collection in a way that feels premium, timeless, and emotionally resonant.
The campaign needed to communicate the depth and craftsmanship of the Noir Heart while remaining versatile across digital and in-store touchpoints.
THE APPROACH
We built a refined visual world around warm mauve tones, soft light and dramatic contrast to elevate the faceted black heart.
Every asset was crafted to balance romance and strength - from the hero imagery to social storytelling.
LAUNCH CONCEPT
Noir Heart is more than a pendant - it's a symbol of
quiet confidence.
The campaign positions the collection as a modern
classic, inviting women to wear their story close to
heart.
THE PROCESS
ONE COLLECTION, ADAPTED ACROSS LAUNCH TOUCHPOINTS
Hero Launch Post
Product Detail Post
Feed Post
Counter Display Concept
What this project
demonstrates?
This concept shows how Placardier Studio can transform a single jewellery collection into a cohesive launch campaign—building anticipation, maintaining a consistent luxury visual language, and adapting the story across motion, social and in-store touchpoints.
I can help turn your collection into a compelling campaign that connects, inspires, and drives results.
Planning a launch for your brand?
I can help turn your collection into a compelling campaign that connects, inspires, and drives results.
Fictional campaign concept. Creative direction, copywriting, editing and layout by Placardier Studio.