Sovaei —
Naturally Radiant
Launch Campaign
A self-initiated skincare launch campaign demonstrating how a gentle everyday-care message can be developed into a cohesive system of product, social and digital content.
THE BRIEF
Sovaei needed a launch campaign that could introduce its everyday moisturising cream through a clear, gentle and reassuring message. The campaign needed to communicate product benefits while remaining consistent across social, motion and digital touchpoints.
THE APPROACH
We developed the campaign around the idea of gentle daily hydration, combining botanical softness with modern skincare clarity. A restrained colour palette, tactile product imagery and clear messaging created a calm and recognisable visual system.
CAMPAIGN FILM
A short launch film introduced the product, campaign mood and core message through soft product motion, natural textures and benefit-led storytelling.
View campaign filmONE LAUNCH, ADAPTED ACROSS FORMATS
A consistent visuol system that brings the Sove launch to life across every customer touchpoint.
Social Media Post
Instagram Story
Product-benefit Post
Packaging Concepts
01
Brief & Objective
Defined the launch goal, audience, key message and required launch formats.
FROM BRIEF TO ROLLOUT
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02
Creative Direction
Built the tone, polette, typography and image style for a calm skincare launch.
03
Core Campaign
Developed the key visual, benefit messaging and hero launch assets.
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04
Adaptation & Rollout
Extended the direction acress social, fim, product-info and concept packaging touchpoints.
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WHAT THIS PROJECT DEMONSTRATES
Planning a launch for your brand?
Let’s create a campaign that connects your brand with the right audience.
Fictional campaign concept. Creative direction, copywriting, editing and layout by Placardier Studio.
Planning a launch for your brand?
Let’s create a campaign that connects your brand with the right audience.